Designing & Launching WayBeyond’s First Self-Serve App for Open Field Growers in Less Than 3 Months

My Role: UX/UI Design Lead, Market Research, User Research, Information Architecture, Notifications & Alerts Systems Design, Front-end Dev (w/Cursor)
Toolkit: Jira, Confluence, Figma, ChatGPT, Cursor, Github, Google Analytics
Collaborators: Engineering, Data, CS and Marketing Teams