Datacom Booth Experience
Showcasing Datacom Success Stories with Hand-Tracking Tech at the NZ CIO Summit
My Role: UX/UI Design, Motion Design, Copywriting
Toolkit: Figma, Illustrator, After Effects
Timeframe: 3-4 Weeks
Credits: Dipesh T (Developer)
Opportunity
Enhancing Booth Engagement
With the National CIO Summit approaching, Datacom had secured a space to showcase their new booth design. However, the setup was primarily static, featuring only a stylish backdrop and flyers. This presented a unique opportunity to enhance the booth by creating an interactive experience that could attract visitors, generate excitement, and serve as a talking point for the sales team.
Problem
Lack of Engagement
While visually appealing, the initial booth lacked engaging elements to capture the attention of attendees or encourage them to linger and learn more about Datacom's offerings. We wanted to introduce a dynamic component to the booth to effectively engage visitors and highlight Datacom's innovative capabilities.
Opportunity
Interactive Booth Display
Our interactive screen debuted at the CIO Summit, transforming the static booth into a unique, interactive experience. Using hand-tracking technology and micro-animations, attendees could interact with the display to explore Datacom's most notable case studies. This dynamic display not only showcased Datacom's innovative solutions but also drew attendees to the booth, sparking conversations and providing a valuable talking point for the sales team.
