Breathing New Life Into Shuttlerock’s Brand Identity

After working in production for Shuttlerock as a Motion Designer & Art Director, I transitioned to the Marketing department to overhaul their brand identity and video marketing content. Shuttlerock desperately needed a fresh look and a new approach to showcasing their capabilities and success stories.

The existing scribing video explainers, stale and uninspired copywriting, and navy and beige palette were outdated and ineffective. We needed to develop a solution that was simple yet exciting, aligned with Shuttlerock’s innovative capabilities, and reflected the creativity of strategists and studios working behind the scenes.

As the Creative Director, I led the complete transformation of Shuttlerock’s brand identity:

• Developed a vibrant new graphic and motion design system to inject fresh energy into the brand

• Reimagined the copywriting guidelines to make them more accessible and engaging

• Oversaw a comprehensive website redesign to align with the new marketing vision

• Created graphic, web, and motion design templates to fast-track the delivery of marketing materials

Below are some of the videos I created and art directed, setting a new standard for Shuttlerock's video content and bringing the fresh, dynamic brand identity to life.